The shopping center market, especially in large Polish cities, is currently reaching a high degree of saturation. This motivates investors and developers to search for new formats of shopping facilities and directs attention to smaller cities with local flavors. Therefore, to meet the market evolution, Acteeum is directing its intense focus on medium-sized retail parks, with continuously strong attention to shopping centers.
Acteeum has been an active participant in the retail development market for many years. As a result, it’s strategy combines extensive experience and an excellent sense of market needs – from clients’ and tenants’ perspectives. Therefore, taking into account the growing demand for new formats and the still unmet potential of medium-sized cities, Acteeum is increasingly developing retail-park projects outside of large agglomerations.
The market chooses retail-parks
Constant observation of changes taking place in the area of shopping facilities and excellent insight into the specificity of medium-sized cities allow Acteeum to adapt to evolving market expectations. Meanwhile, the market more and more clearly demands retail facilities of retail-parks’ type. What attracts both clients and tenants to retail-parks is affordable, diverse shopping offer, easily available in a well-connected location, very close to the customer. An additional and considerable incentive for tenants, feasible within the retail-park format, is attractive lease terms scheme, achievable due to relatively low levels of rent and service charges, considerably lower than in traditional shopping centers.
– We fully understand the huge potential of the retail-parks concept, but also the features necessary to ensure the success of such facilities. That is why we develop our retail-parks in carefully selected locations, thanks to which they are close to the target customer, with excellent communication. Carefully designed facilities provide easy and comfortable access to all park’s retail premises and convenient parking for motorized customers, while the selection of brands and assortment fully meets the specific needs of local clientele. We do not forget about sustainable development and environmental responsibility – all of our facilities, including planned retail parks, are certified by the BREEAM system.
– explains Tomasz Szewczyk, Managing Partner Acteeum Central Europe.
Acteeum projects confirm the chosen strategy
The first Acteeum project within its retail-park strategy has been Andrychów. The retail-park developed there by Acteeum jointly with Equilis, turns out to be an incredible success, translating into – exceeding expectations – interest among tenants. As a result, the project enjoys a very advanced level of commercialization over a year before opening.
– We are very pleased with the progress of commercialization in Andrychów. It also motivates us to intensively search for new locations for such facilities. However, we continuously keep an eye on the shopping centers we have developed the most and if there is a possibility for a good project, either as a “green-field” or as an extension, we certainly will not give up such a possibility.
– adds Tomasz Szewczyk, Managing Partner Acteeum Central Europe.
Information about Acteeum
Acteeum Group is a privately owned international company operating on the commercial and residential real estate market in Poland, undertaking the entire development process, starting from selecting suitable plots for development through the stage of design, construction, commercialization, management and sale of facilities.
The Acteeum approach to projects is based on extensive experience and knowledge of the polish market and the development process. The company is a business partner of large institutional companies, including CBRE Global Investors, Immofinanz, NepiRockcastle, BPI, Equilis as well as private investors. Acteeum focuses on the development of large scale retail facilities and residential projects.
Acteeum manages a land portfolio and negotiates the purchase of further plots for the construction of shopping centers, retail parks, residential developments as well as mixed schemes.
Further information about Acteeum and its projects at: www.acteeum.pl